14.The Law of Buy in: People Buy Into a Leader, Then Into a Vision.

Points of the Principle

The way the Law of Buy-In works is: “The leader finds a dream and then the people.

The people find the leader, and then the dream.” The leader's credibility is very

important.

A Leader Who Lived Out the Law

Mahatma Gandhi changed his people's vision for obtaining freedom. He taught them

about passive resistance in contrast to the more common approach violence. That

happened because people were able to buy into him as a leader, and consequently,

they bought into his vision.