SECTION 1

 

A “Blueprint” for the 21st Century

 

Purpose:  A plan to provide “Service” to our veterans, their families and their communities is as solid today, in a period of high technology and lightning fast changes, as it was in 1919, when the founding fathers of The American Legion met in Paris.

 

They were true visionaries.  Much of The American Legion’s success rests on its understanding that the fight for veterans rights - past, present or future - is never-ending.  While our purposes may remain unchanged, our capabilities must not.  The environment is changing and we must stay in front of change to be this nation’s leading advocate for veterans.

 

For continued success, we must provide first rate service to our veterans throughout the next century, The basis for this blueprint is the Preamble to the Constitution of The American Legion, which was finalized at the St. Louis caucus in 1919 and reaffirmed at Minneapolis in 1994.  This declaration reaffirmed the principles on which our great organization was developed (the Preamble Minneapolis Affirmation follows the 21st century blueprint information).

 

And the method for applying this blueprint for success to American Legion activities has not changed either.  Personal contact at every level of leadership within The American Legion is the catalyst that has made us successful in the past and will make us even more successful serving veterans in the future.

 

Since our founding fathers gave us a sound, clear focus, we need to build on this direction as we seek every opportunity to excel in growth and membership in the 21st century. 

 

21st Century Key Challenges: The key challenges facing The American Legion in the 21st Century, as outlined by the National Executive Committee in October, 1997, have a common denominator to success -- personal involvement of Legion Officers. 

     

      Vision: Every American Legion member must focus on service to the veteran, to their families and to the communities as their number one priority.  Legion officers at every level must lead the way in reinforcing this vision.

 

      Goals:  We must have goals to fulfill our vision of service.  A mission statement should be in place that includes these goals and spells out a direction of where you and The American Legion at every level should be in one, three, five and seven years.

 

      Image:  We must be aware at all times of our image and how others perceive us and our work in the community. We must remain the champions of service to our veterans and their communities.  Everyone in a Legion leadership position must set the example for all members to follow. 

 

      Partnership:  The American Legion, American Legion Auxiliary, and the Sons of The American Legion need to be partners in providing service to our veterans, their families and their communities.  Legion officers again must set the example for inner-organization dialogue and cooperation.  Our work of service to our veterans is a “family affair.”

 

      Public Relations:  We can amplify our commitment of service to the veteran through an aggressive and consistent public relations program.  It allows us to maintain visibility in the community.  Technology in the media has made it possible for every one to become accessible to print and broadcast media.  Likewise, Community Service Committees, the Chamber of Commerce(s), and Business Associations have doubled in number over the past 10 years.  These are excellent opportunities to network.  Become involved in the community as a good neighbor.  Public relations opportunities to tell the Legion story should be pursued.

 

      Programs:  Our service to veterans and their communities is manifested in our programs and there are many outstanding programs to choose from.  Single theme or service Posts can be drawing cards for starting new Posts.  Legion officers at every level should be coaches, motivators and consultants in helping Posts develop and maintain programs.

 

      Training:  Every officer and staff member needs training.  Through training we gain knowledge to help better serve our veterans.  Whether it is a Department Legion College, a conference, an annual convention, the Extension Institute or National Information Conferences, education of our officers and staffs at every level should be an on-going process.  One of the most ideal and effective training methods lies in mentoring.

     

       Mentoring:  Is an “hands-on” approach to training that has proven to be the best investment in nurturing future Legion leaders.  Mentoring can be tailored to accommodate any learning needs of your members.   It can be in small group or done one-on-one.  Through the individualized coaching by a seasoned Legion officer, new officers and members can receive the training and reap the benefits of experience, which may be lost in a classroom setting.  Mentoring allows one to learn at their own pace and in their own locality.  It allows ample room for positive motivation and stimulates new ideas for improving Legion business.

 

      Membership:  Service to our veterans begins with our membership base.  Without members we would have no voice on Capitol Hill nor could we achieve the entitlements and support to our veterans, their families, their communities, our state and nation.  Membership is everyone’s responsibility --especially Legion officers.   Post revitalization and new Post development should be on every Legion Officer’s mind.  Resolution 28, Disenfranchising, reaffirmed that the Department Commander or Department Executive Committee is the final decision maker on establishing Posts within the Department, not another Post or District.  The National Executive Committee established, by the same resolution, an objective of one Post for each high school in the community.  The focus is presence in the community and the objective is growth.  Over the next five years the goal is to increase the number of Posts to over 16,000.  Therefore, every Department must focus on Post development/ revitalization

 

      21st Century Outreach Program - This program encourages Legion officers to aggressively seek support from the Active Duty military, Guard and Reserve organizations in your Department to identify eligible veterans.  Since January 1998, several active duty bases and guard units have agreed to allow The American Legion to address veterans separating from the service.  The potential for membership is unlimited. Two initiatives to identify veterans in the community are listed below:

 

JobsAmerican Legion Members and Posts can help job seekers from the military community find good jobs with good employers! Help your employer/business in recruiting Veterans, transitioning military, and working spouses! Find out how referring employers will benefit your Post and the Legion by visiting The American Legion web site at http://www.Legion.org.

 

Internet - Several of our members have shown leadership initiative by thinking outside the box when it comes to finding new sources of eligible veterans.  Tapping into webrings and getting on veteran service organization chat lines has proven to be highly successful in initiating interest in The American Legion.  It is also a new frontier to promote the Legion through new public relation opportunities.

 

      Communication:  This is a must!  Legion officers must set the example in establishing clear and concise lines of communication with members and nonmember alike.  Through communication and personal contact, The American Legion can cross all race, gender and age barriers on its way to providing quality service to our veterans and their communities.  District and county Commanders should visit every Post within their jurisdiction.  This provides you with an awareness of their needs and growth potential. Communicate, educate and support one another through all mediums available to you whether its newsletters, bulletins, television, radio, newspapers, E-Mail and/or direct contact.

 

Conclusion:  The essence of the 21st Century Plan is personal involvement through demonstrated leadership.   Our blueprint for success was laid out for each of us by our founding fathers----it is:

 

SERVICE TO OUR VETERANS, THEIR FAMILIES AND

TO THEIR COMMUNITIES, STATES AND NATION

 

For more information, refer to the full text of the resolutions approved by the National Executive Committee, May 6-7, 1998, Spring Meeting, Indianapolis, Indiana – the “Resolving” clauses of each resolution follows:

 

Resolution #27, Diversity and A Veteran Is a Veteran (21st Century)

      RESOLVED, that The American Legion strongly recommends that any level of The American Legion, Departments, Districts and Posts review its Constitution and By Laws and those of superior bodies within the organization to ensure it is in compliance with the rules that govern this organization; and be it further

      RESOLVED, that Departments, Districts and Posts dedicated to the programs of The American Legion and should not take unwarranted actions that may lead to barriers that hamper the growth, support of programs and active community involvement, that may adversely affect the growth of The American Legion; and be it finally

      RESOLVED, that we operate with a common focus, derived from cooperation and fraternal relationships developed from working together at all levels of the organization, for the sole intent and purpose of carrying out the duties and responsibilities commonly shared at each level of The American Legion.

 

Resolution #28, Disenfranchising (21st Century)

      RESOLVED, that the formation and revitalization of American Legion Posts be a priority, which only the Department Commander or the Department Executive Committee controls in accordance with Article IX, Section 1 of the National Constitution; and be it further

      RESOLVED, as long as all of the required obligations are met for the establishment of a Post, no individual Post or District should have the authority to deny any individual(s) the opportunity to start or revitalize a Post, without just cause, but the final decision will be made by the Department Commander or Department Executive Committee; and be it finally

      RESOLVED, that there should be an American Legion Post for every high school where Department, Districts, and Post leadership will work together to ensure the success of the Post in its support of programs and the local community.

 

Resolution #29, Veteran Outreach Program (21st Century)

      RESOLVED, that The American Legion initiate at all levels of the organization a comprehensive plan to educate and provide service to Active, Reserve Component and National Guard eligible military personnel currently in uniform, recently retired and/or separated, about the value and benefits derived form membership in The American Legion; and be it finally

RESOLVED, that The American Legion initiate at all levels of the organization a recruiting campaign targeted at eligible military personnel currently serving on Active Duty, in the Reserve Components and the National Guard.

 

Resolution #30, Training and Education (21st Century)

RESOLVED, that The American Legion recommend to all levels of the organization, development of a comprehensive plan to educate and train its leadership, preparing them for the present and future challenges to be faced in service to veterans, the community, state, and nation, and be it further

      RESOLVED, that The American Legion recommends a standard for its leadership to include a knowledge about programs, activities, goals and objectives of the organization, in order to do their best and be more proactive towards the needs of those that they serve; and be further

      RESOLVED, that it is recommended that Departments, Districts and Posts recommend to all candidates for office that they consider taking and successfully completing The American Legion Extension Institute course: and be it further

RESOLVED, that every Department of The American Legion be encouraged to start and staff a comprehensive training seminar/college (also know as Legion College) for the purpose of training its leaders; and be it further

      RESOLVED, that the National Organization of The American Legion develop a training environment, seeking a better-trained cadre of leadership that may include the use of computer technology/communications, written materials, teleconferencing, other electronic media, workshops, conferences, and seminars; and be it finally

      RESOLVED, all levels of the organization of The American Legion, be strongly and resolutely encouraged to develop and execute a continuing education program, initiated by an inaugural five-year plan with a goal to implement this concept of practical and useful training and education of our Legion leadership in order to maximize effectiveness in communities, states, and our Nation.

 

Resolution #31, The American Legion Post Operations (21st Century)

      RESOLVED, that the attention of all Department, District, County and local American Legion leaders be called to the need of mentoring and training all Post officials in such areas as:

1.   Developing and executing Post mission statements.

2.   Developing and executing a five-year plan to include description in each of the following areas: Post activities, programs, budgets to include financial projections, membership and public relations and communications.

3.   Development of a constitution and by-laws to include proper charter filing, incorporation, report filing to include Consolidated Post Report, maintaining a proper check and balance system to include audit, risk management (liability, property and event insurance), and proper writing of resolutions.

4.   Formation and training of committees based on the size and mission of the Post in the local community.

5.   Development of a “Welcome Wagon” Task Force in conjunction with the Auxiliary and the Sons of The American Legion to welcome new veterans into the community.

6.   Reaching out to all veterans in the community and listening to their concerns; and be it further

RESOLVED, it is recommended that Departments, Districts, and Counties develop an integrated coordinated assistance visit plan, sometimes referred to as a Post Responsibility Audit, to ensure every Post is visited by one level of leadership at least once a year to review the aforementioned areas with the Post leadership; and be it further

RESOLVED, it is recommended that every Post have a copy of the official history, The American Legion, written by Thomas A. Rumer and/or a reference set of The American Legion Extension Institute; and be it further

RESOLVED, The American Legion believes that each Post is a community based wartime veterans organization known for helping all veterans, families and children in the community and where social programs will not supersede the reason The American Legion was founded in 1919 and where the image is associated with “Service First;” and be it finally

RESOLVED, that each American Legion Post should use the word “Post’ where appropriate in all official documents, publications and advertising.

 

Resolution #32, Cooperation with the American Legion Auxiliary and Sons of The American Legion (21st Century)

      RESOLVED, that the attention of all Department, Districts, County and local American Legion leaders be called to the need for a cooperative relationship with the Auxiliary, and Sons of The American Legion.

 

SPECIAL RESOLUTION 419

1919        THE MINNEAPOLIS AFFIRMATION   1994

 

WHEREAS, To us, the heirs of a proud tradition, the Founders of The American Legion in the City of Minneapolis in November 1919 bequeathed the four pillars upon which our great brotherhood yet stands, as proclaimed in the Preamble to the Constitution of The American Legion; and

 

WHEREAS, It is upon these pillars that we have built the programs by which we serve our comrades, our youth, and our nation; and

 

WHEREAS, By the Throne of Almighty God the Founders surely stand and say of us "Well done, beloved heirs and comrades";  now therefore be it

 

RESOLVED, By The American Legion in National Convention assembled in Minneapolis, Minnesota, September 6-8, 1994, that we express our eternal gratitude for the wisdom and foresight of our Founders in this, our 75th Anniversary Year, by affirming anew our commitment to the perpetuation of our principles; and be it further

 

   RESOLVED, That in affirmation of our troth, we pledge our unrelenting vigilance on behalf of our comrades-in-arms, their children, and their widows and orphans; and be it further

 

RESOLVED, That we affirm the American Flag to be the sole unifying symbol of these United States, a nation born of diversity and nurtured in the shadow of that banner, beneath which the honored remains of countless heroes have been laid to rest, deserving if need be of our protection unto death; and be it further

 

RESOLVED, That we affirm to the generations as yet unborn their due inheritance, a legacy no less grand than that to which we today are heirs: a nation strong, united and flourishing in peace and prosperity; and be it further

 

RESOLVED, That we affirm to our nation's defenders, and the citizens they serve, our dedication to national sovereignty and security so inviolable as to render America forever free from aggression and domination by those who would do us harm; and be it further

 

RESOLVED, That we affirm the principle of citizen soldiery by our support and dedication to those who stand in ready preparedness to answer the call to arms, the Reserve and National Guard forces, and be it further

 

RESOLVED, That we affirm to all Americans our commitment to the principle of government of the People, by the People, and for the People, a principle best embodied by a Congress unfettered and free from foreign influence and ever alert to the failures of foreign policy by which the constraints on war are loosed; and be it finally

 

   RESOLVED, That by the witness of Man and in the Presence of Almighty God, we do hereby commend this affirmation to all in whom these sentiments ring true.

 

Commander

 

“To you, my comrade, is entrusted a very important duty, that of teaching and protecting the cardinal principles of The American Legion throughout your entire Post.  To you is entrusted supervision of the duties of all other officers of the Post.  To you may come the needy and the distressed and it is your duty to see that no worthy comrade is turned away without full justice.  It is your duty to see that Freedom is ever the watchword of those with whom you may come in contact.  Loyalty to your Post, to its membership, to the state and to the National Organization, are obligations which you now assume.  You are more than the presiding officer for meetings.  You are guided by the Constitution and by the decisions of the Post as a body, yet the responsibility for the success of the year’s program is largely on your shoulders.  You must initiate and carry through programs to completion.  You must thoroughly familiarize yourself with the policies and traditions of your Post and of The American Legion.  By your sincere acceptance and earnest performance of these duties, may the great trust which your comrades have reposed in you be justified.  To you I extend the congratulations of the Department, and I wish you well as you assume the responsibilities of your office.  I present to you a copy of the Post Officer’s Guide and Manual of Ceremonies to serve as your guide during the coming year.”

--Charge from Installation Ceremony

 

Yes, Commander, the charge you accepted is broad and difficult.  How you respond will determine to a large degree the standing of The American Legion among your associates and within the community.

Your own ability, the help you obtain from District and Department officers, the information contained in this Guide, and the help you will get from the Post officers who form your team, all combine to make the performance of your job possible.

That you have ability is recognized by your election to the office of Post Commander.  This ability must have been accompanied by desire or you would not have accepted the office.  Everything that follows is provided to assist you to use the ability that you now have and to develop new skills so that your desire to see the Post prosper will become a reality.

As you look to the overall operation of the Post, you realize that you have stepped to another level.  You may feel that the step is too high, but as you proceed, following the guidelines suggested, you will develop the organization and leadership among others that will make your year as Commander the most rewarding of your life.

 

Planning Post Operations for the Coming Year

It’s a rare group of new Post officers who take office without enthusiasm and a desire for a successful year.  In the charge you accepted at your installation, you were entrusted with the supervision of the duties of all other officers of the Post.  This does not mean that you will discourage them from using initiative and developing new ideas.  What it does mean is that you will be judge by the effectiveness of your officers.

There are many ways to determine whether a Post Commander and their officers are enjoying a successful year.  Judgments of the worth of a Post are made by the members, the community, and by The American Legion itself.  Like it or not, a gain or loss in membership is the measure most often used.

Actually, the membership record is a pretty reliable barometer of what your Post is doing.  An active Post, where the members enjoy themselves, often creates a “word of mouth” membership campaign that works almost automatically.  The members are proud to belong.  It’s the most natural thing in the world for them to talk “Legion” to their friends, neighbors, relatives, and business associates.  Since they like belonging to the Legion, they want their friends to get in on a good thing, too.

However, whether it shows or not, a great deal of planning has probably gone into every successful membership campaign.  But, before sales people can sell a product, they have to have a product.  If they are going to do a good job, they have to have a good product--something that people want and will value.  The programs, social activities, chances for making new friendships, sometimes the Post home itself--these are what a Legion salesman has to sell.  How we build or get this product is the subject we would like to discuss with you.  

 

 

 

 

 

Executive Committee

Very early in the game, you will find out that running even a small Post is more than a one-man job.  If you don’t, you may feel as though the weight of the world is on your shoulders.  This is the reason the Post constitution provides for a full group of Post officers, as well as an executive committee.  They are elected to do specific jobs.  It’s up to you to get them to work together for the good of the entire Post.

You can get off on the right foot by making it a first order of business to call an early meeting of your officers and executive committee.  This can be held even before you are installed.  The outgoing Post Commander and adjutant might also be invited to attend.

Before the meeting is held, you and your adjutant need to find out what Post records are on hand, where they are, and how to use them.  

 

 

 

 

 

 

 

 

 

 

 

Records and Material

Do you have all of your membership records since the Post was chartered or at least for recent years?  Members are proud of their record of continuous membership.  Try to keep that and all of the membership records up-to-date.

Are the complete minutes of all meetings on file or bound?  The keeping and reading of minutes may seem a pretty dull job, but minutes can be extremely important.  More than one law case has turned on what some long-forgotten secretary or adjutant wrote in the minutes of a meeting years ago.

Does the checkbook balance?  Where are the funds, and is all the money accounted for?

Is the Post incorporated under the not-for-profit laws of the state?  Where is a copy of the articles of incorporation?  Have the necessary annual reports been filed and any needed fees paid?

Is every officer who will be handling funds bonded?  This is required by the Legion’s National Constitution.

Do you have a copy of the Post’s constitution and by-laws?  With the changes in Post officers from year to year, it’s easy to see how many of these vital records can be lost or misplaced.  So, first make sure that all of the essential records are on hand, that they are where they should be (and not hiding in the desk of some adjutant of ten years ago), and that you know in a general way, at least, what they are.  

 

 

 

 

Budget and Fund Raising

Anyone who asks people to come to a meeting should do them the courtesy of preparing an agenda--and doing it in advance.

One of the first things on the agenda for this first get-together of new Post officers should be money--your Post’s budget.  The officers need to know in advance what income can be expected for the year and how it should be spent.

Here are three general principles on Post financing that are worth considering.  You’ll have a good chance of staying out of money troubles if you follow them:

First, make your dues high enough to meet the fixed, administrative costs:  Postage, stencils,

stationery, Department dues, in some cases rent--the administrative costs that every Post must meet to stay in business.

Second, if the community is to benefit from an American Legion project, don’t hesitate to

solicit the community for funds.  For example, an American Legion baseball team, a community playground or swimming pool.  Actually, the Post will add to its public reputation by such projects.  But a full public accounting needs to be made of all funds received and of how they are spent.

Third, don’t ask the public to give in the name of charity for any project that will be of benefit

primarily to members of The American Legion.  A merchant will donate to send a youngster to Boys State, but he probably wouldn’t care to give money to buy a new cooler for your bar.  Sometimes it is necessary to raise funds from outside the membership for something that is strictly for the benefit of the Post and its members.  When this happens, make sure that the public receives full value.

 

    Calendar of Events

Your budget is a means to an end.  The amount of money you have is not as important as what you do with it.  So, right along with the budget, you need to set up a calendar of events.  These are the things your Post is going to be doing during the coming year.  (See program reminders in Index.)

 

Committee Assignments

Elected officers will be responsible for some of the activities and projects.  Your appointed chairs will be in charge of others.  Decide at the very beginning what is going to happen, when it is going to happen, and who is going to make it happen.  Most of the assignments will be to carry on already established programs or activities.

There are handbooks and manuals on all of the important Legion programs—Boys State, baseball, children and youth, veterans affairs and rehabilitation, scholarships, and so on.  Probably you and your adjutant will have already received copies of these from Department headquarters.  These manuals have  information and ideas that your committee chairs need.  Take these handbooks to the first planning meeting and turn them over to the proper people right then.  (See Publication List in Index.)

                  

Recreational Activities

Then there are recreational activities.  The strongest Posts are those where the members not only carry on humanitarian service programs, but also have a good time.  When our pioneer forebears assembled to raise a cabin for a neighbor, they ended their labors with a square dance.  So don’t neglect recreational and social activities.  Find out the activities that different groups of members are interested in and provide the means or the opportunity for them to pursue that interest through your Post.

 

Programs

Just about every Post has some service programs and social activities that were started in the past and have become almost traditional.  Organizations fall into ruts—perhaps more easily than individuals.  Any program carried on exactly the same way year after year is going to grow stale.  So, at this first planning meeting, take a look at your past programs and activities.  Decide on those that need some change or a new look.

No Post can stand still.  New programs are needed to maintain interest and, especially, to keep up with the times.  Every new activity or program offers the opportunity to interest new people in joining the Post.  Inactive members can be turned into active members by the same means.

Very little in the world happens without someone to make it happen.  So all of the programs and activities need to have a person in charge.  Usually, this is a Post officer or committee  chair.  If the selections of chairpersons and officers are good, the programs will move.  You should ask and, in fact, demand that each chairperson and officer build a timetable of events that can be fitted into an overall Post calendar for your year.

         

First Post Meeting

Now we come to that very important first Post meeting.  You know that every member present is going to be judging you in comparison with previous Commanders.  At the first meeting, the pattern and the tone are probably going to be set for the entire year.  If changes are going to be made, this is the time to start them.  The new broom is expected to stir up a little dust.  Fortunately, you can lean on the experience of thousands of Commanders of the past.  The basic framework for any Post meeting is all spelled out in the Manual of Ceremonies.  By following the prescribed ritual and order of business, even a person who has never before presided over a meeting can do an adequate job.  As a new Commander, you might feel a little self-conscious about running a formal meeting, particularly in a Post that has gotten away from the Manual of Ceremonies.  But you shouldn’t.  The American Legion is an impressive organization, and its meetings should be suitably formal and impressive.  No time is saved by omitting parts of the ritual.  Meetings, of course, can and should vary.  There can, and should, be an outside speaker on appropriate occasion.  But by following the prescribed ritual and order of business, you should be able to complete your agenda in no more than one hour.

 

Agenda

“Agenda” is the magic word.  While the Manual of Ceremonies provides the framework or the skeleton for a meeting, the Commander’s agenda is what puts meat on the bones.  Item “c” under “Order of Business” in the Manual of Ceremonies reads simply:  “Committee Reports.”  Your personal agenda for the first and each succeeding meeting should list the exact committee scheduled to report.  But before a chairperson’s name goes on the agenda, the Commander—at least the foresighted Commander—is going to contact each chair and make sure that person is ready to report.  This contact gives you an easy way to check on whether the chair is doing the job.  If not, a little encouragement, a few suggestions, or perhaps even some prodding might be in order.

      

Protocol

Although “protocol” is a term used primarily in setting the rules of etiquette which govern diplomatic functions, there is a certain amount of protocol which applies to American Legion meetings and social functions, especially those to which dignitaries have been invited.  Protocol for those events is the responsibility of the Post Commander who should be aware of certain guidelines which begin with the planning of the event.

If the Department Commander is to be invited, this matter should be cleared promptly with Department headquarters.  In preliminary planning, it is advisable to have an alternate date in the event the Department Commander is already committed for the original date.

Accompany the invitation with some basic facts about the engagement:  Time, place, whether or not it is a dinner occasion, significance of the event, etc.  Will it be a joint Legion-Auxiliary function?  Will there be non-Legionnaire dignitaries present?

Remember, this is your “home” and those you’ve invited deserve all the courtesies and considerations to be accorded such distinguished guests.

If the event is a dinner, those who will be seated at the head table should have been notified of this fact before they arrive.  They should be escorted to their places to avoid confusion.  The main speaker is seated just to the right of the podium.  Place cards identifying those at the head table should be used.

Introductions begin after the meal.  The presiding officer stands at the center of the head table and makes the introductions, beginning at the extreme left, continuing to the center of the table, and then starting at the extreme right and continuing to the center.

The main speaker, the guest of honor, is the last person introduced.

American Legion officers are introduced in the order by which they were installed into office:  Sergeant-at-Arms, Service Officer, Historian, Judge Advocate, Chaplain, Treasurer (Finance Officer), Adjutant, Vice Commanders, and Commander.

As with all rules, there are some exceptions.  If it is a function of both The American Legion and the American Legion Auxiliary, the Auxiliary officers, dignitaries, etc., are introduced first.  A National Executive Committeeman or Alternate NECman should be introduced immediately before the Department Commander.

 

Welcome Committee

The first meeting is also a good time to start a welcoming committee—in case there has not been one in the past.  Two or three members should be asked to take on the job of welcoming new members, guests, or even older members who are not well acquainted, making them feel at home, and introducing them.  The sergeant-at-arms can often help on this assignment.  An active welcoming committee is a part of the Post’s public relations job.

 

The American Legion Extension Institute

The EXTENSION INSTITUTE is back!  It was developed to provide every member of The American Legion, American Legion Auxiliary and Sons of The American Legion an opportunity to learn and discover the rich history, programs, policies, developments, positions and future goals of our organization.

This concise and comprehensive set of books returns to the original format of the Extension Institute, which was a course of study with chapter review tests and final examination upon the completion of the materials.  It consists of a set of four reference/study books, with the fifth book being an introduction to the course, including a list of national officers and the national head-quarters staff.

The primary purpose of this handy reference set, adapted for daily use, is an educated, informed and knowledgeable membership.  Men and women who are “in the know” have the understanding that keeps our organization strong and growing.  An educated and informed member spells success.  If you are interested in knowing more about The American Legion, order your Extension Institute today.

You can order a single set for your own use, or you can order multiple sets at reduced costs to use for study groups, giveaways, fund-raisers, membership incentives, etc.  Contact your Post adjutant for special order forms.

 

Pageantry

Every Post is a part of the community.  It will be successful to the degree to which it fits into that community.  Pageantry and patriotic observances are something that the community expects of the Legion.  A well-trained color guard, drum and bugle corps—either junior or senior—or even a burial detail will help to keep The American Legion before the public.

 

Community Projects

Another very valuable way of getting your Post knowledgeable—know-how in the right way—is to cooperate with other community organizations in civic projects.  A Post Commander who knows his business will encourage active participation in civic affairs on the part of the members.  There is personal pride when a local Legionnaire is elected to the school board, heads up the United Way, or even gets a promotion in a job—and will go out of the way to congratulate members on their accomplishments, whether in the Legion or in another field.

 

Awards

There are many ways to say “Thank you.”  Awards and citations may be given at Post meetings.  A simple “thank-you” note can mean a great deal.  Mention during a meeting that Comrade Doe has done an excellent job in arranging the Veterans Day celebration.  This is a simple courtesy that should never be forgotten.

So, putting all of these various ideas together they add up to:  First, planning; then, assignment of responsibilities; checking back to make sure that the job is being done; and, finally, a THANK YOU VERY MUCH.

 

Resolutions

If you have an idea which will improve The American Legion at any level, put that idea into words, in the form of a resolution.  First have it passed by your local Post; then, have it passed by your District at its annual convention.  All resolutions passed at a District convention are delivered to the resolutions committee at the following Department convention.  At the Department convention, you should appear before the resolutions committee and plead for their passage of your resolution, and you should also be prepared to speak for its passage when it comes on the floor of the Department convention.  All resolutions pertaining to National, passed at the Department are forwarded to National.  (See “How to Write a Resolution,” in Index.)

 

Sources of Assistance

You have been shown ways to utilize the potential of your members, but there is more help available when you need it.

 

Past Commanders

Many Posts have an active Past Commanders’ Club.  Sometimes its primary purpose is social and the retention of good fellowship among those who have served as Commanders.  But here is a wealth of knowledge, know-how and ability just ready to be tapped.  Don’t let it go to waste.  Whether such a club is formally organized in your Post or not, it is helpful to build a Commander’s Advisory Committee from your Past Commanders

 

District Officers

The Post is a separate and distinct unit which can, and often does, function independently.  But the work of the Post can be more effective if it is joined by a tight link to the Department and national organization.  The District and your District officers provide that link.

The District Commander is normally the elected representative of the Posts in the District, but an obligation to provide guidance and supervision is also implied.  Posts are charged with carrying out the objectives and programs of the Legion and to comply fully with the obligations assumed under the Post, Department and national constitutions.  But, if your Post becomes inactive or begins to falter, you can expect your District Commander to start giving directions and assuming some control.

The District Commander has a position of respect in our organization.  A visit to your Post calls for something special.  Make it a social event significant enough to draw a crowd.  The dignity shown the office can only be reflected back to increase the importance of the office of Post Commander.

Department Officers

Department officers are our “show” people.  A visit from one of them usually provides an opportunity

for excellent media coverage, and the type of Legion function that will attract your members and community leaders.  These officers are your elected leaders and deserving of every respect.  Not every Post will receive annual visits from a Department Commander, but if your invitation is accepted, or there is occasion to visit you, make the most of it.

 

Department Headquarters

The American Legion is organized in Departments for every state, District of Columbia, territorial possessions and several foreign countries.  Each Department headquarters exercise a general supervision over the local Posts within its jurisdiction.  It is urged that close communication and cooperation be maintained between the Post and its Department headquarters.

The Department headquarters constitutes the link between the community Post of The American Legion and the national organization.  The Post will deal directly with the Department adjutant.  Routine business should be transacted through Department headquarters.  Department headquarters is familiar with the issues and conditions of state affairs.  Questions of policy and organization should be referred by the Post to Department headquarters.  Through Department headquarters any information may be secured that is desired by the Post, or the ways of securing it may be found.

The Commander should keep in close touch with Department affairs, know what statewide activities are carried on, and see that his/her Post has its full share in them.  He/she should study all instructions from Department headquarters and see that they are passed on to the proper officer or committee for action.  Also, the membership of the Post needs to be  informed of any new activities that may be initiated by the Department.

 

National Headquarters

Practically all of your contacts with National Headquarters are rightfully carried through your Department headquarters.  There is, however, one publication which should be faithfully read and kept, issue by issue.  This is The American Legion DISPATCH published by National Headquarters.  The DISPATCH gives you up-to-date information on which to base your programs, the proper timing for programs, and suggested news releases.

 

Auxiliary Unit

The Auxiliary Unit is an important adjunct to the Post’s scheme of organization.  The official contact with the unit is through the Unit President.  The unit can help only in proportion to its opportunity.  A good Commander will find work for the Auxiliary Unit to do.  The Commander, or designated representative, will keep in close touch with the unit and give its members plenty of inspiration and encouragement.  Follow the same procedure if there is an Eight and Forty Salon in your area.

 

Conventions

While your Post could continue to operate if there were no Department, District, or national organization, you can be more effective as a part of a team.  You may want to take part in a county or statewide promotion.  You may have an idea that should be developed and expanded beyond your Post.  Certainly you want your Post to have a voice in deciding the future programs of The American Legion.

District, Department, and National Conventions are the places where Legion policy is determined.  You will want to make certain that your Post is represented by properly elected delegates—particularly on the District and Department level.

 

 

 

Each year the District and the Department will hold seminars on either general Legion operations or specific Legion programs.  You can go a long way toward solving the future leadership problem in your

Post by making certain that the Post is represented at whatever training session is provided.  You will also find that attendance at District and Department functions will do much toward building the esprit de corps that makes for a good Legion Post.

 

Program Reminders

 

Commander, it’s up to you!  Programs require intelligent planning to be successful.  Here are some reminders which should be of assistance.

 

JANUARYInitiation ceremonies are good membership stabilizers.  Keep working membership campaign, especially by contacting those who became delinquent January 1.  A community service survey can reveal areas where additional effort is needed.  A good time to present flags and flag codes to schools.  Check dates for Oratorical Contests—local, District or county, and state.  Plan February program. March is the official Community Service Month; the beginning of the year is the time to plan and implement initiatives and projects so your Post is ready in the Spring.

 

FEBURARYPlan school awards with school officials.  Sponsor Religious Emphasis activities.  Start plans for American Legion Baseball program.  The Veterans Employment Representative will make a good speaker for a Post meeting.  Remember observances of Abraham Lincoln and George Washington birthdays.  Americanism Month.  Plan a big birthday program for March.

 

MARCHBoys State selection should be given priority attention in March, or earlier. March 15-17 is the recognized anniversary period of the founding of The American Legion.  Close out Membership Campaign and mail dues and cards to Department before Birthday Party.  Have your “Open House’ this month.

All levels of leadership should constantly focus on projecting the proper image of The American Legion in the community, in the programs sponsored and services provided, and also on the appearance of the Post Home and surrounding grounds.

Post Home appearance can be perceived as a reflection of the attitude, the initiative and the civic awareness of the Post membership. The Post reflects the outward image of the whole organization of The American Legion to the citizens in their community. The Post should be a pillar of the community. One that would invite prospective members and guests based on appearance alone. This is not intended to be a capital improvement project but one of attention to detail and routine “fix-ups.”

Between January and March, the Post leadership is encouraged to form a committee to host a "Open House" in March, which is officially Community Service Month.  One major area of interest to prepare for March is a Self-Help Program to fix up needed areas in the Post home from signage to outside appearance to inside appearance that may have gone unattended due to other priorities. In addition, this item should be included on your annual Post Responsibility Audit (PRA), outlined elsewhere in this Officer's Guide.